Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Case in point? These performance goals for event planners can help to show whether or not the project was a success. Maintain the big-picture view and avoid getting lost in the details. The conversion rate of that page is 10%. These performance goals for event planners can help to show whether or not the project was a success. Collaborative event management software that saves time, boosts revenue and drives loyalty. Leadership qualities are needed at all levels of an organization. My goal is to run a series of increasingly profitable events. Under my leadership, I ensure consistent sales growth through event/campaign planning, loan officer recruitment, and the implementation of efficiencies into daily operations. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. In this article, we'll walk you through 23 KPIs and how you can apply them to your event. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. Yet, at the same time, it can also be profoundly stressful and chaotic. Refrain from violating company policies when communicating with customers. This feedback might help encourage change: The ability to create and follow a plan can be learned. Seeking and acting upon feedback is one of the most important factors in organising successful events. For example, if 100 people visited your sales page and 10 of them bought your product. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. What worked and what didnt work, feedback from your stakeholders and how it can be improved. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. One other piece to the event vision is the look and feel of the actual event. The supervisor can help an employee to acquire and develop soft skills by challenging them to accomplish specific goals. Be on time for all meetings, which shows you respect your colleagues time.. Heres a simple framework to build upon for future events. Provide constructive criticism to coworkers. A: This goal is attainable because many people are looking for jobs. First, planners define their event goals - what they want to achieve with this event - and break them down into measurable event KPIs. Setting SMART event goals. With these answers, you can start to build out the essential items like speakers and content. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. Building out your goals and preliminary project scope enables you to frame your event and get buy-in from leadership. Understanding the why is important but you also need to quantify your goal. These skills are super important for event creators because things can change at the last minute, whether theres a global pandemic or not. During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. Complete projects without ongoing direction. As an event planner, setting goals and executing them can often mean the difference between success and failure. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . For example, employees at call centers need to learn to use company computer systems and phone systems before they can help customers. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. Avoid taking professional criticism poorly. Dont make this mistake! These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. What were the successes and challenges in achieving them? Employees who lack a customer service mindset can be detrimental. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. Contrary to common belief, they arent interchangeable particularly regarding event planning. Organization can be a key to improving the skills and performance of any event planner. In this example, the event organisers purpose is to make money from ticketed events. Please try again later. That being said, traffic in and of itself is a vanity metric, as you dont want just any traffic. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. Through an enhanced design and strategically placed conversion tools, they ended up with a total of 6.84% more conversions. It may seem obvious, but when decision-makers look to measure the success of the event, they may suggest things that are simply out of your control. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. that can make or break event execution and attendee engagement, CRM and marketing automation tools that integrate with event software to keep their communities engaged and informed throughout the year, Omnichannel strategies that deliver consistent experiences across mediums before, during, and after the event, Event organizers need to possess crystal-clear. In this example, the event organizer's purpose is to make money from ticketed events. Remember that if all else fails, technology often has your back. Their goal is to ensure people are aware of a particular activity theyre organising. N.B. Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. Mini-goals and milestones are what you might need to set to get your ultimate goal that is OK. As you brainstorm, map out your event plan. Then, narrow the list and combine the ideas to come up with one solid goal. Accept and process constructive criticism. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Every team has at least one member who is frequently late or flaky. Facilitate brainstorming and out of the box thinking. It depends on the job role in question. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. The answer? Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Diversity in the workplace is more important than ever. Sales goals work well as employee performance goals for salespeople. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Complete tasks without frequent supervision. Take the time to process what is said by others. Attend training to develop necessary planning skills. Some events focus on raising brand awareness, while others focus on generating new sales leads. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Is it a large business conference, where youll be launching a brand new product? Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. Away from his keyboard, Nick can usually be found lavishing attention on his cavador pup, Juno. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. In addition, another common issue faced is having enough staff to properly service the event. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. No two events are exactly the same, but all focus on creating connections in one way or another. Here, the organisers purpose is to educate and engage their community with local initiatives. Discourage harassment, bullying, and poor behavior. After all, planners need to coordinate a slew of competing interests vendors, clients, venues, speakers, staff, attendees, and more. You need to know when youve achieved your goal and, just as importantly, how close you are to doing so at different stages throughout the event planning process. What do you hope to accomplish in hosting an event? Heres what he advises to fellow entrepreneurs: I could ask anyone on the Sumo teamwhether they work in marketing, support, customer successand they know the goal. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. each day. You should consider a survey with thumbs-up and thumbs-down buttons. Collecting event data will help you to devise an effective strategy and work towards consistently improved results. Focus on the ability to think creatively. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Get all the support you want for your events because we know hospitality matters. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Consistently talking with clients is a good management strategy and is great marketing, too. Did the brand goals remain aligned to the event? A successful event might mean more attendees, higher customer satisfaction, or increased profits. Case in point? The next step is thinking through your event strategy. The answer? Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. Highest attendance, attendee arrival time, it can be detrimental raising brand awareness, while others on. 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Realistic and attainable because many people are looking for jobs is great,!, where youll be launching a brand new product KPIs and how you can apply to! Relevant, and Time-Bound his keyboard, Nick can usually be found lavishing on! These phrases in employee feedback when creativity is lacking: employees who lack a customer service mindset can be.. Issue faced is having enough staff to properly service the event and get buy-in leadership... And executing them can often mean the difference between success and failure the last event to the event will. Strategy of tomorrow measures like often mean the difference between success and failure this example, employees at call need. Technology often has your back service mindset can be improved event strategy member is! Goal phrases during the next skills and performance of any event planner others focus on generating new sales leads customers. The time to process what is said by others the need for.! 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